The first block of the Sales Reports menu (Gross Sales, Profit And Loss Report, Orders Metrics, Wholesale, Grab&Go, Pickup, Taxes, Meals, Packs, Meals by Vendor and Affiliates Report) is only added to the menu when the Sales module is enabled on your account. The second block (SMS, Delivery, Fees, Conversion, First Time, Abandoned Carts, Referred Users) is shown regardless of that module, subject to permissions.

If the whole group is missing, contact Sprwt about enabling the Sales module. If only some entries are missing, check the module (for example Wholesale, Packs, Vendors, Affiliates) and your role's Sales permissions.