Page-view tracking works as soon as a code is entered, but e-commerce events (Google Analytics purchase, Google Ads conversion, Facebook Purchase, add-to-cart events) are gated by an internal advanced analytics flag that is not shown in the Configuration tabs and is enabled by Sprwt. Also note that purchase events only fire on the checkout thank-you page, so a customer who closes the browser before it loads is not recorded. Contact Sprwt support to enable advanced analytics.