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Articles on: Sprwt Supprt

What statistics can I see for a sent campaign?


Open a campaign from the Sent (or Outbox) tab. It opens on Stats overview with a sub-navigation: Stats overview, View email, Links activity, Recipients.

Stats overview shows:
- a banner Sent on <date> to <groups>;
- KPI cards Sent, Opened (%) and Clicked (%) with a sub-line such as 120 opened · 310 opens total;
- secondary stats Unsubscribed, Spam complaints and Bounced (as percentages of sent);
- Reading environment – a doughnut chart of Mobile / Webmail / Desktop;
- Top email clients – a table of email client vs. percentage of recipients;
- Link activity – the top five links with Unique clicks and Total clicks (View all opens the Links activity page);
- Included recipient groups.

Statistics arrive from the email provider's event notifications, so numbers grow over hours/days as people open the email.

Where to find it: /admin/marketingcampaigns/campaigns/email