After submitting, the Brand Registration tab shows the Brand Registration Update Time and a status:

• APPROVED – you can move to the Campaign Use Case step.
• IN REVIEW – being checked by the registry.
• PENDING – waiting.
• FAILED – the failure reason is shown and a Resubmit my Brand button lets you send it again (fix the data on the profile page first).

An Identity Status line is also shown: APPROVED / VERIFIED (business name and registration number verified), VETTED VERIFIED (secondary vetting succeeded and returned a brand score), UNVERIFIED (the information could not be verified) or SELF DECLARED (a starter brand). When the registry returns feedback, a Brand Registration Feedback box gives tips, for example for TAX_ID issues (use the exact legal name and EIN from your tax filings), stock symbol, government entity or non-profit documentation.