Tab: Marketing > Website. Four text settings (global only):

• Premium Badge - Title (default `Premium`) and Premium Badge - Color (Ex: #f70000) (default `#f70000`).
• Custom Badge - Title (default `Custom`) and Custom Badge - Color (Ex: #ff8400) (default `#ff8400`).

Meals and add-ons can be flagged as Premium or as carrying a Custom tag in their recipe settings; these settings define the wording and colour of the badge shown for them on menus, meal labels, add-on groups and proposals.