For any store with an auto-blog schedule due to run, this automation either pulls the next topic off a saved queue (manual mode) or asks Sprwt's AI to suggest an SEO-friendly title using your saved keywords and target locations (auto mode). It then writes a full article — including secondary keywords, internal/external links, tone, and FAQs if configured — extracts a title and meta description, generates any images the AI calls for plus a featured image, and publishes the result as a new blog page.

Every run is logged with a status, whether it succeeds or fails. Each store has a monthly article cap based on its plan; once a store hits that cap, it's skipped for the rest of the month.