Open the Google Adwords card and fill Google Adwords Tracking Number (your AW-... conversion ID) and Google Adwords Conversion Label. The card is Active once the tracking number is saved, and Sprwt loads the Google tag with the Adwords ID on every page - but the actual purchase-conversion event on the order confirmation page only fires if your account also has the internal Advanced Analytics flag turned on. That flag has no field on the Integrations or Client Config pages in the current version, so contact Sprwt support to confirm it is enabled for your account before relying on conversion tracking. Both visible fields are under the Marketing: Analytics tab in Client Config. The help article on conversion metrics explains how to set up the corresponding conversion action in Google Ads.