Paste your pixel ID (15-16 digits) into Facebook Pixel Code (Ex: 123456789012345) on the Analytics tab. Sprwt loads the pixel on all public pages and sends a PageView event (with the customer ID for logged-in users). With advanced analytics enabled, it also sends Purchase events from the thank-you page (value, currency, items, coupon) and a custom useCoupon event when a coupon was applied, plus add-to-cart style events on ordering pages.