Member pricing is delivered through coupons:

1. Create the plan under Marketing > Membership Plans and assign it to your members.
2. Go to Marketing > Coupons and click + Add Coupon (or open an existing coupon).
3. Set the usual coupon details — name, code, type (fixed dollar amount, percentage of cart, or a fixed amount/percentage added to the customer's digital wallet), value, minimum order, allowed ordering systems (modules), Offer Free Delivery? if wanted, and an expiry date.
4. In the Limit Per Membership Plan dropdown pick the plan (default is Select A Membership Plan, meaning no limit).
5. Optionally turn on Auto Apply Coupon to Cart so a qualifying member's cart gets the discount without typing a code, or Show as Suggested Coupon so the code shows as a clickable suggestion at checkout — note that the suggested-coupon list is shown to every shopper, not filtered to members (see the next question for details).
6. Click Save.

When a customer types the code (or clicks an auto-applied or suggested one), the coupon is accepted only if their profile is on that plan; everyone else sees This coupon is not valid. Combine with Apply Discount to Recurring Subscription Rate if the discount should also lower the member's subscription renewals.