Personalisation is available for flow emails (automations), where the trigger provides data about the customer and the event. In a flow template, text fields that support it show a Shortkeys button; click it to search and insert a replacer, or open the Metrics modal (person-with-cog icon) to browse the Latest trigger metrics available – the data of the most recent real event of that type (for example the last order) – and copy the generated replacer (Metric replacer copied successfully!). Built-in replacers include Company name/city/region/zipcode/website/phone/email and Current Date/year/month/day of the week/day of the month, plus trigger-specific values such as the customer's first name or order details. Text modules also accept company shortkeys such as @client_phone and @client_email.

One-off campaigns do not have per-recipient personalisation in the current version because they are sent to segments and uploaded contacts alike; use the Footer and Text modules for company details only.