Marketing - gift cards & other promotions

Need to manage your marketing programs? These features allow customers to accrue digital currency to apply towards checkouts.

Go to Admin Dashboard > Business Settings > Configurations > Marketing

Marketing: Analytics

• Bing Webmaster - Verification Code
• Facebook Pixel Code
• • Click this link.
  • Click Get Started under Business or Brand.
  • Create an ad account.
  • Create a pixel.
  • Copy the Pixel ID.
• Google Adwords Conversion Label
• Google Adwords Tracking Number
• Google TagManager
• Google Webmaster - Verification Code

Giftcards

• Allow Shipping: Yes or No
• • Your company has or does not have a physical gift card to deliver.
• Description, Subtitle, Title, giftcard_image to appear on the home page and gift card ordering page
• Required Fields
• • Recipient information that must be entered to send the gift card to.
• Values: numbers separated by |
• • Each number will appear as an option available for customers to select titled $n.

Marketing-Hub

• Referral Program
• • Allow Refer a Friend: Yes or No
  • • On a customer's profile page, there will or will not be a card called Invite your friends and get money****! Each customer can click on the card and see their unique referral link, which they can send via various methods. Another possible customer can use this link to register a new account. 
  • Digital Amount to Referred Customer: numerical value
  • • When an account is created with a referral link, the new account will receive this amount in its digital wallet.
  • Digital Amount to Referring Customer: numerical value
  • • When an account is created with a referral link, the account from which the link was generated will receive this amount in its digital wallet.
  • Show Invite a Friend in the Site Footer: Yes or No
  • • In the footer, a button titled Invite a friend will or will not appear. This button would bring up the popup with the referral link and various methods to send it.
• Birthday Program
• • Birthday Present Amount
  • • If a customer lists their birthday on their profile, they will receive this amount in their digital wallet on that day each year.
• Reviews
• • Facebook review URL and Google Review URL
  • • If either one of these fields is not empty, on a customer's profile page, there will be a card called Give us your feedback with a button that will open a new tab that will direct to that link.
• Loyalty Program
• • Loyalty Cashback Percentage: numerical value
  • • Whenever any customer makes a purchase, they will receive this percentage of their checkout into their digital wallet.

Marketing: Social

• Add links to create a button in the footer that will open a new tab that will direct to that link.

Miscellaneous

• When a customer enters a gift card code, the amount is added to their digital wallet
• When a customer is refunded, the amount is added to their digital wallet
• To read more on how you, as an admin, can manage a customer's balance, see this FAQ article.

Updated on: 22/12/2022